Project | Explainer Video
Client | Twilio
Studio | Ordinary Folk
Year | 2022
My Role | Animation (01:13-01:18)
About
Twilio's Customer Engagement Platform helps companies turn transactions into personal conversations - meaning they can provide customers with what they need, and build relationships that last lifetimes.
To illustrate the people-focused nature of Twilio's CEP, we leaned into characters and a dash of 3D in this explainer.
Can’t thanks Ordinary Folk enough for letting me work on this amazing project. I was fortunate enough to work with extremely talented & nice people in the world.
See project details on Behance.
Styleframes designed by Lorena G.
Shot I animated below
I was assigned a 5-sec animation, including character animation & cel animation.
Motion Test - Character Animation
The video below shows my daily progress in the character animation.
Starting with key poses of a big jump, I received feedback from the team to fine tune the main action.
Once we nailed down the overall timing & posing, I moved onto inbetweening and added all the details such as facial expressions, earrings & shoes.
The lower body consists of 3 layers, hip + left leg + right leg.
Without precomp, I used an effect called Compound Arithmetic - it merges multiple layers into one single layer.
Then I can use it as a matte and apply a gradient to the lower body.
Credits
Creative Direction: Jorge R. Canedo E
Production: Stefan Green, Mona Fani
Script: Kris Cantrell
Lead Designer: Lorena G.
Animation: Josh Edwards, Ricardo Drehmer, Oliver Sin, Meng-Hsueh Lin, Thiago Steka, Romain Loubersanes, Jonas Elsgaard, Filipe Consoni
Voiceover: Thomas A. Aglio, Jr.
Music & SFX: Ambrose Yu
Special Thanks: Manuel Neto, Victor Silva, Grace Pedersen